This year’s report reveals new insights about digital news consumption based on a YouGov survey of over 93,000 online news consumers in 46 markets covering half of the world’s population.
The report documents ways in which the connection between journalism and the public may be fraying, including a fall in trust following last year’s positive bump, a declining interest in news and a rise in news avoidance. It also looks at audience polarisation and explores how young people access news.
Younger audiences have a weaker connection with news brands and are increasingly accessing the news via platforms such as TikTok, writes lead author Nic Newman.